Appdango

Overview

Role

• Graphic Designer
• Motion Graphics Designer

Tools

• Illustrator
• Photoshop
• After Effects

Background

Appdango is an app that rewards users for trying new apps and completing surveys. To attract new users and increase engagement, I created a promotional video and a series of emails. The video, aimed at attracting new users, explained how users could earn points and redeem them for gift cards. I storyboarded the visuals, working with the brand’s color palette to create a fun, approachable style, then animated the video to make the process feel engaging and easy to understand.

For existing users, I designed emails for a weekly marketing campaign that highlighted contests and incentives, encouraging them to participate more. With limited direction, I made creative decisions independently, ensuring both the video and emails were clear, visually appealing, and consistent with the brand. The campaign successfully increased user engagement and app sign-ups, and the video was shared across social media channels, attracting new users.