Guppy Media

Web / Print Design

Overview

Date

Website URL

guppymedia.com

Role

  • Graphic Designer
  • Web Designer
  • Web Developer

Tools Used

  • HTML
  • CSS
  • JavaScript
  • PHP
  • Wordpress CMS
  • Dreamweaver
  • Illustrator
  • Photoshop
  • InDesign

Background

Guppy Media is an online advertising agency that was founded in 2008. Maintaining a network of thousands of advertisers and publishers, they can reach audiences in North America, Europe, Australia, and Asia. Guppy Media has hundreds of direct and proprietary advertiser offers within the Mobile Entertainment, Casual Gaming, Dating and Personals, Education, Financial, and Health and Beauty verticals.

Challenge

Guppy Media was already established as an online advertising agency with a friendly, approachable demeanor. Their website and marketing materials reflected this, but had not been updated since their start in 2008. With the goal of attracting new and existing partners, Guppy Media wanted to modernize its website and marketing materials while maintaining its original amiable feel.

Solution

From the website to the marketing materials, I modernized the Guppy Media brand so that it felt more relatable to its partners. I designed the website to be responsive, organized the content into easily digestible chunks, and carefully placed the call-to-action buttons. As a result, the Guppy Media website saw a 10% increase in partner signups.

Redesigned Guppy Media website

Starting Point

Analyzing the existing brand materials

Previous Guppy Media website Previous Guppy Media business card

Sketches & Wireframes

Guppy Media website sketches Guppy Media website wireframes

Website

Guppy Media desktop and mobile website homepage Guppy Media About and News pages

Email Newsletter

Guppy Media email newsletter

Business Cards

Guppy Media business cards Guppy Media business cards

Flyer

Guppy Media flyer

Like what you see?

Let’s work together.

Contact Me