Nuance Communications is a conversational and cognitive AI company that provides voice recognition and natural language understanding solutions worldwide. The company had just completed an important product release and wanted to commemorate the event with a t-shirt.
Working with the t-shirt committee, I came up with several designs. Initially, we explored the idea “Without struggle there is no progress.” Using a tipped scale with a brain weighing more than the world, we conveyed the idea that the importance of knowledge outweighs all. After some discussion, we decided to try another approach. Our final solution was a more direct message: “Overcome the impossible.”
- Graphic Designer