SKO Event Branding

Overview

Role

• Graphic Designer
• Presentation Designer

Tools

• Illustrator
• Photoshop
• PowerPoint

Background

For a high-energy Sales Kickoff event, I created a visual identity centered on a racing theme. My work included a custom event logo, PowerPoint template, and agenda design, all tied together by the theme “Compete to Win.”

I explored different uses of racing flags and stripes, ultimately choosing a checkered flag for the logo to clearly reflect the racing concept.

The PowerPoint template started with a list of required slide formats to ensure every presentation need was covered. From there, I built a cohesive system featuring angled shapes, slanted image blocks, and subtle background textures that reinforced the sense of forward motion and aligned with the racing theme. The agenda design incorporated consistent visual elements to match the presentation materials.