![Rebranded Marchex case study, website, and PowerPoint](images/portfolio/hero-marchex.png)
Marchex
Collateral / Web Design
Overview
Role
- Graphic Designer
- Web Designer
Tools
- Figma
- Illustrator
- Photoshop
- InDesign
- PowerPoint
Background
Marchex is a call and conversational analytics company that specializes in using artificial intelligence and machine learning to analyze conversation data between businesses and customers.
In an effort to align their brand with their purpose, Marchex sought to update the look and feel of their website and marketing materials. Starting with the website, I worked with Marchex stakeholders and Daylight Studio to modernize the brand. To achieve this, we updated the headline font to Poppins, used the existing color palette judiciously, and updated the imagery to be simple and eye-catching. I incorporated wavy shapes to represent the flow of conversation, and circles and metaballs to represent AI signals.
After completing the website, I updated the marketing collateral, including the PowerPoint template, case studies, eBooks, and one-sheets, for a consistent look and feel.
Website: marchex.com
Starting Point
Analyzing the existing brand materials
![Previous Marchex website](images/portfolio/marchex-website-before.jpg)
![Previous Marchex PowerPoint template](images/portfolio/marchex-powerpoint-before.jpg)
![Previous Marchex case study](images/portfolio/marchex-case-study-before.jpg)
![Previous Marchex eBook](images/portfolio/marchex-ebook-before.jpg)
Website Sketch
![Marchex website sketch](images/portfolio/marchex-website-sketch.jpg)
Website
![Marchex website](images/portfolio/marchex-website.jpg)
PowerPoint
![Marchex PowerPoint template](images/portfolio/marchex-powerpoint.jpg)
Case Study
![Marchex case study](images/portfolio/marchex-case-study.jpg)
eBook
![Marchex eBook](images/portfolio/marchex-ebook.jpg)
Banner
![Marchex tradeshow banner](images/portfolio/marchex-banner.jpg)