Marchex
Collateral / Presentation Design
Overview
Role
- Graphic Designer
- Presentation Designer
Tools
- Illustrator
- Photoshop
- InDesign
- PowerPoint
Background
Marchex is a call and conversational analytics company that specializes in using artificial intelligence to analyze conversation data between businesses and customers.
With new leadership, the company shifted from focusing on call tracking to conversational AI. I refreshed the brand identity by removing magenta and green from the palette, emphasizing blues and grays, and creating a darker, more high-tech look.
I designed a new hexagon grid brand pattern and applied it across PowerPoint, collateral, and social media templates. The process was highly iterative, evolving from a light refresh to a more comprehensive update. The final result was well received and aligned with the company’s new positioning.
Brand Pattern Moodboard
Researching design elements associated with AI, I found that the imagery incorporated circles, geometric shapes, and lines. Even the more complicated visuals, like waves, could be broken down into many dots.
PowerPoint Template Initial Concepts
After my research, I incorporated similar elements of lines and dots into some common PowerPoint template slides.
Final PowerPoint Template
Through several rounds of feedback, the client decided on the use of a hexagon grid pattern to represent AI. They eventually decided to emphasize the darker blues in their color palette.
Case Study
Next, I updated the client’s library of case studies to match the new darker branding.
Social Images
I integrated the dark brand pattern into the company’s social images, exploring different ways to infuse high-tech design elements into the visuals.
