Collateral / Web Design
- Graphic Designer
- Web Designer
Marchex is a call and conversational analytics company that specializes in using artificial intelligence and machine learning to analyze conversation data between businesses and customers.
In an effort to align their brand with their purpose, Marchex sought to update the look and feel of their website and marketing materials. Starting with the website, I worked with Marchex stakeholders and Daylight Studio to modernize the brand. To achieve this, we updated the headline font to Poppins, used the existing color palette judiciously, and updated the imagery to be simple and eye-catching. I incorporated wavy shapes to represent the flow of conversation, and circles and metaballs to represent AI signals.
After completing the website, I updated the marketing collateral, including the PowerPoint template, case studies, eBooks, and one-sheets, for a consistent look and feel.
Analyzing the existing brand materials
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