Salonifi
Logo / UI Design
Background
Salonifi is a salon appointment booking app. It empowers salon owners to grow their businesses through customer referrals and rewards customers with discounts.
During Salonifi’s rebranding process, I played a pivotal role by designing a new logo that encapsulates the brand’s essence through simplicity and modern aesthetics. Additionally, I revamped the booking UI to deliver a seamless and intuitive booking experience, improving on the previous flow.
Logo
UI Starting Point
Salonifi already had an app, but wanted to redesign it to feel simpler and more high-end.
Booking Flow UI
With a focus on enhancing the user experience, I revamped the booking flow by restructuring it into a more intuitive order. Recognizing that most users prioritize selecting services over choosing specific beauticians, I adjusted the sequence accordingly. To optimize usability, I redesigned the booking flow with a neutral color palette, removing extraneous design elements such as dividers, borders, and icons. Additionally, I implemented a clear typographical hierarchy to improve readability and ensure a seamless booking experience.
