Valimail
Layout / Presentation / Campaigns
Overview
Role
- Graphic Designer
- Presentation Designer
Tools
- Illustrator
- Photoshop
- InDesign
- Google Slides
Background
Valimail is a provider of zero-trust email solutions. It invented hosted DMARC (Domain-based Message Authentication Reporting & Conformance) and offers DMARC as a Service.
After an extensive rebrand, Valimail needed assistance updating its collateral and presentations to the new branding and also creating new on-brand ads. I worked with the Creative Director to make the new collateral pieces embody the new bold, playful branding.
eBook
The original eBook had a lot of useful technical information, but it was text-heavy. The page hierarchy wasn’t always clear. Headings of different levels were in the same size, and the text and image placement felt disorganized.
I set a clear visual hierarchy, with consistent heading styles to delineate sections and subsections. The final eBook still conveyed all of the useful information from the original, but became easier to read with visuals breaking up the long lines of text.
Product Sheets
Slides
Event Design
Campaign Banners
Infographic
I translated the technical diagram below into a process infographic. The diagram contained helpful information, but was not straightforward to read.
I broke the technical diagram into steps so that I could turn it into a story format. The final infographic made the content more accessible to non-technical audiences.
